Sunday the 5th December the first ever AMBA awards, made during the long-awaited livestream announcements via social media.
Australia’s new premium awards program for the male grooming industry, the AMBA ‘s were also launched to provide men’s hairdressing trailblazers with a much needed and often requested benchmark of excellence and platform to showcase their creative and business skills.
Created by esteemed trade visionaries Mocha Group, owners of the Australian Hair Industry Awards and Australian Beauty Industry Awards, these are just the latest initiative revolutionising the way our local visionaries are able to engage with consumers and show off their creative and business talents.
Consisting of 14 categories the judging was by an independent panel of judges. These included media, PR and business specialists, national and international barbering icons and specialists in the barbering industry. With men’s grooming an increasing player in the global beauty market this is a timely marker of the industry’s importance and an exciting sign of things to come.
The awards were due to culminate in the first AMBA gala event in Melbourne at the Plaza Ballroom in December. However, with border restrictions in place the event went to online livestream. Barbers gathered with their peers and celebrated a little closer to home as the winners’ names came through.