22 February 2024

Defining your purpose for professional success

When defining your purpose to help set professional goals, Eufora Business Trainer Angie Lund says to ask yourself 4 BIG questions.

Do you ever wonder what sets those driven to achieve goals apart from those who never even get started? Are you ever frustrated because you don’t feel motivated to make the changes necessary to create the life or business you dream of? Defining what you want may sound easy. But getting there can be more complicated? Yes, self-leadership and discipline are well-known drivers of both personal and professional growth. But defining your purpose and specific goals will help to get you where you want to go. You have to dig beyond the obvious!

Self-discovery is something that will certainly help guide you to success. The first step in the process is defining your purpose, then using that knowledge as a driver on your journey. Eufora Business Trainer Angie Lund starts by asking key questions like “What’s propelling you – your success?” and “Do you have a ‘North Star’ that is guiding you?”.

After defining your purpose, decide why your goals are important and how they will impact you, those close to you, and ultimately the world. This will help keep you on the path toward goal achievement. Expect to find bumps in the road. But when times are hard or you encounter resistance to changing behaviors, you will need to have an arsenal of weapons (resources) to rely upon. A strong purpose and support system can help you muster up the courage to power through almost anything!

4 big questions

How do successful people stay on track? Lund shares 4 BIG questions that will help guide anyone’s goal achievement. Additionally, she has created several sub-questions to help salon professionals dig even deeper. The more thought-provoking the exercise, the more powerful the result. So write it down!

1. Why do you want to achieve this goal? Identify “ why” the goal is important.

  • What has compelled you to grab hold of this objective?
  • Will it help you, your business, family, your community or the world? How?
  • How does this goal align with your values and what is important to you?
  • Will it make a difference in your life – or in the life of others?

2. What great things will happen if you do this?

Make a list of all the amazing things that could occur once you accomplish this goal.

  • How will the achievement positively impact your life and those you love?
  • How will you feel once this goal is achieved?
  • What will others say, or what will you say to yourself, once you’ve achieved goal?

3. What will you be missing if you don’t do this?

Make a list of all the things you might miss out on if you never realize this goal.

  • Are you currently unable to do something because you have not achieved this goal?
  • What are others you admire doing as a result of achieving a similar goal?
  • What do you find yourself wishing you could do, but can’t, because the bigger goal is dependent upon first hitting a minor one?

4. What are the difficulties that could present themselves if you fail to accomplish your goal?

When defining your purpose, sometimes it is necessary to consider any harsh realities that might result from not achieving a goal. You may have to dig deep.

  • Could you lose everything?
  • Might you lose or complicate important relationships?
  • Could you go bankrupt?

Once you have answered these tough questions, you will be able to refer to them whenever your commitment to your purpose wavers. One piece of advice from Lund when defining your purpose. “Make it a powerful purpose!”, she advises. “If your purpose is weak, anything can easily throw you off course. Distractions will get in the way, and procrastination will become your co-pilot. If you have a powerful purpose you can rise above just about any challenge. Always remember, it is the purpose that drives you and makes you want something badly enough to do the work.

Finally, just imagine how great life will be on the other side of accomplishing your BIG goal. Close your eyes and picture it becoming reality. The positive emotions will feel amazing. Lastly, always remember: goal achievement is not a destination. It is a journey. So be prepared to learn and grow all along the way.


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