Earlier this month, INNOluxe launched V3 – the next level in bond-builder and colour additive technology for salons and stylists worldwide.
INNOluxe V3 is the latest innovation for a brand already well-known for its unflinching commitment to pushing boundaries; also for and building the very latest scientific understanding into products that professionals love. When the brand first hit the shelves back in 2015, it revolutionised the world of hair repair with its advanced protein science.
In 2018, it introduced V2, which packed in even more protein secrets than the original formulation. And since then, the team has kept researching, working relentlessly in the lab; this has been to uncover the next game-changing secrets to even more powerful repair.
Now, in 2021, the world gets to meet INNOluxe V3! “V3 is the most improved version of INNOluxe that we’ve ever seen,” comments Sophia Hilton, INNOluxe Global Brand Ambassador. “Just like the iPhone, it’s so important to constantly be making updates; I believe this is why INNOluxe is overtaking so many other brands. They never stop improving their products.”
The INNOluxe V3 difference
While other bond-builders do achieve some degree of repair, INNOluxe V3 takes hair to the next level. Instead of a one-dimensional approach based on malic acid or similar ingredients, Advanced AminoBond Technology rebuilds, repairs and protects the hair. It also adds the incredible INNOluxe softness and shine that tells clients their hair feels healthy.
INNOluxe V3’s Advanced AminoBond Technology uses a ground-breaking infusion of amino acids (the building blocks of proteins). In this way, it to builds a superstrong network of protein bonds that feeds the hair. Then it tops it all off by creating a deeply conditioning shield that nourishes and protects every strand.
V3 is 100% vegan. INNOluxe has always been cruelty-free, but the introduction of this latest formulation makes the V3 range 100% vegan too – perfect for salons whose clients or stylists prefer their products that way!
V3 is versatile. INNOluxe V3 works wonders on all hair types, from virgin hair that’s never touched colour, through beautifully subtle, natural looks, right up to the most vibrant of vivids – and it’s also incredible at repairing hair to boost natural curls! Plus, it can be used to ensure amazing results from all sorts of chemical services, including perms, relaxers and straightening treatments.
Use V3 with Colour
V3 means the freedom to go further with every colour from bleach to toners, confident that you’re rebuilding hair that’s already damaged and protecting it during the colouring process. That means hairdressers can focus on getting creative and giving their clients hair that’s stronger, softer and super-shiny!
Use V3 as a Stand-Alone Treatment
No colour? No problem. INNOluxe works wonders as a Stand-Alone treatment for all clients, creating incredible repair, shine and softness on all types of hair. Plus, it’s a relaxing and oh-so-indulgent salon experience, and don’t we all deserve some of that from time to time? Foam V3 is the secret to the pampering. A pre-diluted, super-concentrated version of ReBond V3, it means clients can enjoy a coffee and scroll through their phone while the Advanced AminoBond Technology gets to work. The Stand-Alone treatment is completed with Balance Plus V3 or Balance Plus PLATINUM, in just the same way as it is used with colour.
Use Elixer V3 as an Intensive Leave-In Treatment
Elixir V3 is a unique leave-in treatment that incorporates the bond-building and protective technologies of our salon products to strengthen, thicken, rebuild and protect hair with regular use at home. Use it in-salon after an INNOluxe treatment, as a prep cream before styling, and offer it as a retail product so clients can enjoy the repair and condition of INNOluxe, day after day!