26 March 2023

New LUMI10 Color by Joico: The Power of 10!

Joico launches LUMI10 Color – an outstanding permanent hair colour is formulated with the Quick Coverage System™ to deliver 100% grey coverage in just 10 minutes, while also achieving up to 2x the shine.* 

When time is money, make every minute count with LUMI10 Color from Joico. This professional permanent hair colour is formulated with the Quick Coverage System™ to deliver 100% grey coverage in just 10 minutes while also achieving up to 2x the shine.* Now you can make time for more clients while still expecting the same predictable results from the LumiShine  collection. 

This fast-acting range of rich and deeply pigmented shades offers long-lasting colour, designed to increase your creativity and efficiency, as well as speedy results. Last-minute walk-in with grey hair? No problem! LUMI10 10 is here to help you and your clients reach your full-coverage poTENtial.

Colour in the fast lane… 

In just 10 minutes experience: 

100% grey coverage 

Concentrated pigments that deliver immediate deposit 

Long-lasting colour 

Supercharged conditioning polymers nourish and protect colour-treated hair for up to 30 shampoos** 

Leaves hair feeling moisturised, supple and soft to the touch 

PLUS experience all LumiShine benefits including up to 2X the shine* 

This fast-acting professional hair colour line offers 100% grey coverage and up to2x the shine* in 10 minutes! Featuring Quick Coverage System: Concentrated dye molecules found in Lumi10 Permanent Crème Color are calibrated to deliver 100% coverage in just 10 minutes when activated by the Lumi10 Accelerator. 

*vs. untreated damaged hair, **When followed with K-PAK Color Therapy Shampoo and Conditioner

Why you’ll love it…

When time is of the essence, colour in the fast lane with vibrant permanent shades that have all the bells and whistles of the LumiShine line … and also a dedicated Accelerator for optimum performance. The Lumi10 Accelerator, pumped up with an extra .6% of peroxide (compared to the traditional 20 Volume Developers). The result? When used with Lumi10 Permanent Crème Color it delivers super-fast and complete coverage in just 10 minutes.

NEW LUMISHINE® LUMI10™ COLOR is available as of November 2021. For more information about JOICO or the #lumishine collection go to www.joico.eu #colorjoi 


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