The full list of finalists for the GLammies by Great Lengths 2021 has been revealed, recognising some of the UK’s most talented extensionists.
The event – which this year celebrates its 10th anniversary – will take place on Monday 7th February. The GLammies will be judged by a selection of the industry’s most respected names. These include editors from the hairdressing press, the GLammies by Great Lengths celebrate the craft, creativity and business of hair extensions. As well as six specialist creative categories – including awards for colour, bridal styles and volume – this year’s event also saw the launch of eight regional categories, recognising entries that have used Great Lengths in their business to build a strong reputation, a loyal client base and an outstanding body of work.
Great Lengths also wanted to shed light on their partnered charity, The Little Princess Trust and introduced the Most Charitable Salon Award. An award given to a salon who has donated the most removals of Great Lengths hair between April-July.
The most coveted award of the evening is the Great Lengths Trophy for Extension Excellence. It will go to a stylist that demonstrates a palpable passion for extensions; evident in both their business results and creative expression. The lucky winner participate in the ultimate photoshoot experience, working with Great Lengths’ Education and Creative Team. They will choose a concept, before bringing it to life with an all-expenses-paid photoshoot. This will be with a professional make-up artist, stylist and photographer. The finished images will appear across the trade press and for digital and social media; it will provide a priceless opportunity for the winner to grow their profile.
In addition to a glittering GLammies trophy, winners in each of the sixteen categories will each receive tickets for a tour of the Great Lengths production factory in Rome. This will also include two nights’ five star accommodation, meals and internal transfers for two people. The prize package also includes social media coverage and PR opportunities across both trade and local press. This ensures salons and stylists can publicise their recognition as the best in the industry.