HOB Salons have launched HOB Homecare; a revolutionary way for clients at home to get the very best haircare specifically for them. The team have spent the past 12 months working on the concept. The aim is to ensure all clients use the correct products for their hair type.
Unlike other online retail shops, clients can book a free online video consultation. This is with one of their hairdressing experts to discuss your haircare concerns. You can also find the perfect regime that is personal to you and your hair type. And just like an in-salon consultation, at HOB Homecare by HOB Salons you will also be offered colouring and styling advice too, before buying the prescribed products at the click of a button. The website will retail products from Olaplex, System Professional, Sebastian, Nioxin, ghd, Alterna and Wella.
The website is headed by four times British Hairdresser of the Year and HOB Salons International Creative Director, Akin Konizi. It cares for all hair types away from the salon. “We are moving onto another level of client care,” he explains. “Clients come and see us every 6-12 weeks and then go home and use products from wherever. We lose control of how they care for their hair, but now with HOB Homecare we can recommend what to use at home that they can’t buy from a supermarket. So, if they run out of a product they can have a video consultation and ensure they get the right products specifically for them.”
The team are so confident in the expert advice and hand-picked products they offer, that if a client purchases products through their expert recommendation and the client is not 100% satisfied with the results, they are entitled to an exchange or full refund within 28 days of their purchase.
“What is good for one person doesn’t necessarily work for another person,” adds General Manager, Natasha Grossman. “Supermarket products are generic; what we’re offering is a personalised service between salon visits. We want to deliver expert advice so that clients can look after their hair properly at home and to ultimately to get the results they really want.”