30 November 2021

Body Building Fiber Mousse: ECRU New York raises the benchmark

Body Building Fiber Mousse is Ecru New York’s latest launch to improve texture & shine, adding weightless volume and thickness with luxurious smoothness

ECRU New York is known for prestige hair and beauty products created by professional hair stylists and makeup artists. And now their latest launch pushes the whole concept of styling mousses to new levels. Body Building Fiber Mousse is a richly silky mousse, not a stiff foam, making it easier to handle and apply. As a result, it helps hold voluminous styles in place without a crunchy finish. So hair remains soft and touchable. Indeed, this ultra-rich styling mousse wraps hair in invisible fibers to create volume and thickness. It enhances hair with conditioning properties, leaving it full, shiny, and luxurious.

That was one of the goals in the creation of ECRU New York’s newest addition Body Building Fiber Mousse,“ shares Lisa Lobosco Creative Director. This emphasizes the importance of products being developed by hairdressers for hairdressers. Lobosco elaborates: “To start, this feels different in your hands. It is an ultra-rich styling mousse that feels like satin. It literally glides onto hair, improving texture and shine while adding weightless volume & thickness.”

Moreover, Body Building Fiber Mousse is a fiber-rich complex containing a blend of invisible water-soluble fibers. It is this very blend that instantly creates volume and fullness. The formula also contains argan oil and sunflower seed extracts to strengthen hair and prevent moisture loss. Hair is left shiny and healthy. Whether you need big, bold texture or more volume on lush, longer locks, this mousse is what you have been waiting for.

Anchored in the rich heritage of beauty and fashion of the Big Apple, ECRU New York collections are designed to treat and perform, delivering endless beauty options. You can find these quality products in the most exclusive salons and spas globally.

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