5 March 2024

Denman Stage Star Winner 2021 is Announced

On Monday 18th October at Salon International four Denman Stage Star finalists took to the HJ Stage to compete for the title and win a career transforming year of perks and opportunities.

Abbie Troup of Harris and Fox, James Forte of GFC Hairdressing, James Holroyd of Yoke The Salon and Nicola Hamm of Nicola Kristel Hair presented a diverse range of models that really demonstrated their breadth of talent and professionalism. On the Denman Stage Star judging panel were multi-award winning hairdressing legends Michael Young and Gary Hooker. This amazing group of finalists made it incredibly hard for all of the Denman judges to pick a winner. However, congratulations and the trophy ultimately went to James Forte. The judges admired by the beautifully executed style and James’s high impact communication and connection to the audience.

James will receive a dedicated photographic collection shoot with the super talented Desmond Murray, a full year of education and creative guidance from world leading academy Allilon plus one-to-one sessions with a host of Denman Ambassadors! Over the course of the next 12 months the winner will also get to work with the Denman team on their creative shoots, attend prestigious industry events and gala dinners, work on product development and of course receive a comprehensive set of all Denman products and tools!

James said: “It’s just insane – I didn’t think I would be the winner! It was an amazing experience and my heart was racing. I know that the year ahead will be full of incredible opportunities and I literally can’t wait. I’m so grateful to Denman for running this amazing competition. All the finalists were so amazing. I’m just blown away that I won!”

The hard-working finalists didn’t go away empty handed though. A goody bag packed with Denman professional tools was waiting for each of them.


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