10 December 2023

White Progressive Collection by Shogo Ideguchi

“In this new work, my White Progressive Collection, I wanted to express various combinations of shape and colour, especially the fringe design to create strong, images for women.” Shogo Ideguchi.

White Progressive Collection

And what is the inspiration for all the cuts and colour in Shogo Ideguchi‘s White Progressive Collection? It comes from this season’s on-trend runway presentations: the keynotes are also: Simple, Minimal, Unusual…

Hair: Shogo Ideguchi @ Fabric Japan, Photos: John Rawson; assisted by Paul Gill, Post Production: Hume Retouch, Make-up: Maddie Austin, Styling: Jamie Russell.


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