21 May 2024

Meet PRAVANA’s new VP Aurelia Andre

As of October 15, Aurelia Andre will be the new Vice President of Global Marketing and Corporate Education of PRAVANA.

International professional hair color brand PRAVANA announced the appointment of Aurelia Andre as Vice President of Global Marketing and Corporate Education. Andre will assume her new role in the company as of October 15. Andre rose up from within the Henkel organization. She will now oversee PRAVANA’s marketing and corporate education departments. Her responsibilities will include integrated marketing, social media, product development, public relations, creative and more.

Pravana’s new VP Aurelia Andre will lead the PRAVANA team during an exciting next phase in the brand’s innovative marketing and education approach. Indeed, there are ambitious plans to reach, uplift and empower stylists. VP Aurelia Andre brings over 16 years of marketing experience across five countries to her new role. For many of those years she worked in the CPG category within Henkel. Moreover, Andre’s career has encompassed both mature and emerging markets on local, regional and global levels. In her most recent position, Andre was the Henkel Regional Head of Strategic Marketing for the Middle East and Africa. This entailed leading for the MEA region brands such as Schwarzkopf Retail and Pert.

The PRAVANA Team and I are thrilled to welcome Aurelia Andre to the brand as the new Vice President of Global Marketing and Corporate Education,” said Michelle Chandler, PRAVANA General Manager. “Her extensive experience in the consumer goods and beauty care categories, combined with her global perspective and passion for marketing, aligns directionally with the brand’s future. Her positive outlook on life and approach to leadership complements PRAVANA’s disruptive and colorful energy. We couldn’t be more excited to see what happens next with her on board.

As Pravana’s Vice President of Global Marketing and Corporate Education, Aurelia Andre will report directly to Michelle Chandler, PRAVANA General Manager.


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!