Earlier this week, Fudge Professional invited a VIP guest list of industry creatives and professionals to an exclusive launch of its All Blonde range of 4 new products to care, treat and protect all shades of warm and cool blonde hair.
Guests met at the exclusive yet extremely on-trend Barrio; a Brazilian-inspired cocktail bar and cantina – in London’s Shoreditch. Technical hair and make-up demos promoting All Blonde were accompanied by food and drink; as well as entertainment by Ru Paul’s inimitable Crystal, who spun the sounds on the decks throughout the evening.
The event was to launch Fudge Professional‘s All Blonde Range of 4 products. These are designed specifically to lock, boost and shield salon fresh blonde hair for longer. #OWNYOURTONE is the hashtag showcasing Fudge Professional’s range of shampoos, conditioners, and styling products; all purposely created to extend salon colour for longer including the new Fudge Professional All Blonde range, cult Fudge Professional Clean Blonde range and Fudge Professional Cool Brunette duo.
The products are all created with the unique Opti-PLEX™ technology. This penetrates deep into the hair’s core to reconstruct bonds after chemical, styling, and environmental damage, as well as weightlessly smoothing the cuticle. Plus FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.