21 October 2021

KMS Conscious Style for savvy consumers

KMS Conscious Style is a new and innovative way for savvy consumers to help preserve the planet and the people who populate it, without sacrificing performance or individual style for hair.

More and more consumers are interested in seeking out viable and sustainable options in all sectors. And hair care and styling are no exceptions. Now the KMS CONSCIOUS STYLE line simplifies making conscious choices while getting superb results.

This range of gentle essential hair care products designed for daily use contains minimal, mostly naturally-derived, yet high performing ingredients. This translates as only a nominal impact on nature. Ideal for normal to fine hair and safe for color-treated hair, CONSCIOUS STYLE works from start to finish.The results include weightless hydration, enhanced natural texture, and pure, individual style. Moreover, KMS CONSCIOUS STYLE Conditioner and Spray also protect against environmental pollutants, a feature that green-minded consumers demand.

Indeed, KMS CONSCIOUS STYLE products contain up to 98% naturally-derived ingredients. Up to 97% of these are biodegradable. Moreover, the line also incorporates KMS’s unique TRIfinity Technology, a proprietary development that complements START. STYLE. FINISH. in every style you create.

Sustainable formulas with natural ingredients

More specifically, KMS CONSCIOUS STYLE ingredients include sustainably sourced, highly-effective and carefully picked ECOCERT extracts, including:

Moringa Seed Oil, which is known as the miracle tree and the most nutritious plant on earth. This rich smoothing oil is replete with natural antioxidants to help ensure hair hydration. In addition, it protects both hair and scalp from environmental pollutants.

Oat Oil, for its gentle and soothing properties and high content of lipids and vitamins. This natural extract helps maintain the scalp’s natural balance by replacing lipids lost in everyday activities. Oat Oil also hydrates the scalp, locking moisture into hair and restoring natural luster and elasticity.

What won’t you find in KMS CONSCIOUS STYLE? For example, there are no sulfates, silicones, micro-plastics, mineral oils, dyes/artificial colorants and animal-derived products. Any included fragrance has a low allergy potential.

Even the outside of KMS CONSCIOUS STYLE is more sustainable. Indeed, the packaging utilizes up to 53% recyclable PCR (post consumer recycled materials). Both Everyday Shampoo and Conditioner are up to 100% recyclable. The bottom line? By reducing and recycling virgin plastic consumption, KMS CONSCIOUS STYLE significantly decreases carbon emissions.

The Line Up

KMS CONSCIOUS STYLE EVERYDAY SHAMPOO is perfect for daily use. It gently cleanses and helps maintain the natural balance of the scalp, Furthermore, it provides weightless hydration to leave hair with a natural touch and healthy shine. The exclusive KMS AHA Structure Complex improves both the internal and external structure of hair with organic acids, priming hair for optimal style creation.

KMS CONSCIOUS STYLE EVERYDAY CONDITIONER is a mild and nourishing daily treatment. It gently detangles and maintains the natural balance of the hair and scalp. In this way, hair enjoys enhanced manageability and elasticity. Like the shampoo, this conditioner contains the KMS AHA Structure Complex. This remarkable formula improves both the internal and external structure of hair with organic acids, priming hair for optimal style creation. Hair remains soft to the touch and with a healthy shine.

KMS CONSCIOUS STYLE STYLING PUTTY is a paste/cream with a firm consistency, yet softens easily in your hands for even distribution. It features an innovative blend of naturally-derived Carnauba Wax and a natural styling polymer. Apply to towel-dried hair to seal in hydration while adding control, definition, long-lasting hold without stiffness and a matte finish. For all hair types and lengths. Work through towel-dried or dry hair.

KMS CONSCIOUS STYLE MULT-BENEFIT SPRAY is a hybrid spray/finishing hairspray featuring minimal ingredients. One of them is an innovative polymer that creates a flexible shield around the hair. When combined with a moisturizer, this polymer enhances hair elasticity and manageability. During blow-drying and using hot tools, it also adds texture and control. Meanwhile, the flexible sealing polymer provides a medium hold and reduces frizz, while creating a barrier against environmental pollution.

KMS CONSCIOUS STYLE is available at KMS salons worldwide. Find a salon HERE!

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