1 June 2023

James Atkinson: New JOICO Team Member

James Atkinson is the new JOICO European Color Design Team Member. He fell into hairdressing after a career as an international golfer. However, after his first day working in the salon, he knew he had found one of his true passions.

After completing his training, James Atkinson worked with one of the largest UK salon groups. There, he honed his skills and developing his knowledge. He very quickly rose through the ranks and started working on shows and presenting educational seminars.

Education is such a strong calling for James, who decided this was the path he wanted to take and started working as a freelance educator as well as a salon stylist. The education side started to really take off and in 2018. It was then that James started his You Tube channel, the Life of Hair. By 2020 James had received over 250K views each month. In March 2020, as lockdown was beginning James launched the Life of Hair Digital Academy. This has over 300 students from all over the world. James has now created his own space where he can create content that is exciting, informative and educational.

James loves to collaborate; it’s what he’s looking forward to in his role as a JOICO European Design Team Creative Color Artist. He has already worked with Paul Watts on digital activities and is looking forward to sharing ideas, content and education. “The digital world is very real and what we are doing is only the tip of the iceberg. There’s lots of exciting things to come and I’m really looking forward to working with JOICO to share this with hairdressers from all over the globe, I believe sharing and collaboration epitomises the future.


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