26 March 2023

Kao Salon Virtual Experience: Save the Date!

The Kao Salon Virtual Experience Event set for 3-4 October, 2021 is the evolution of last year’s, so even bigger and better! Stylists from all over the world are invited to attend free of charge!

Last year the Covid-19 pandemic forced the hands of many brands to find alternatives to in-person events and competitions. Among these, the first Kao Salon Virtual Experience was one of the most successful. Now, building on last year’s success, Kao Salon Division will hold the event virtually again this year. On 3-4 October, 2021, stylists from all over the world will be able to attend the Kao Salon Virtual Experience 2021.

The multi-channel streaming event will be an unforgettable celebration of Creativity, Culture and Community – #creativityneverstops. All stylists, Kao and Non-Kao Customers, have the chance to experience 48 hours of creativity and inspiration. The Kao Salon Virtual Event will feature over 25 different artists sharing the best in technical and artistic education in color, cutting and styling. One of several highlights will be the Global Creative Award Show, with the live announcement of the final winners.

Broadcast on two channels, the event will feature inspiring artistic, academy and technical sessions, creative collections and salon business tips.


Channel 1 of the Kao Salon Virtual Event will showcase inspiration and artistry from around the world. Tune in for the exclusive premiere of the Global Creative Awards, featuring a new collection by Angelo Seminara.

More importantly, inspiring Artist Sessions will give guests the opportunity to experience craftsmanship from Visionaries Artistic Team from Poland, X-Presion from Spain, GEOGANIC from Belgium, We-R from Netherlands, M&P from France, Oribe from USA. Also, another relevant presentation will be the special anniversary session by Mario Krankl and various business and sustainability panels.

Then, don’t miss the live broadcast of the Global Creative Award Show from the virtual studio. The live announcement of the final winners will be one of the numerous highlights of the event to take place on October, 3rd. Moreover, other highlights include the presentation of the Sustainable Salon Leadership Recognition, the new collection by Angelo Seminara and the announcement of next year’s event location.


The Kao Salon Virtual Event also means Creativity, trends & inspiration. Over 25 different artists will share the best in technical and artistic education in color, cutting and styling.

The Academy sessions showcase academies around the world with a Team performances by: Kao Academy Milan, Kao Academy Germany, Kao Academy New York and Kao Academy Hong Kong.

25 Stylists will hold the Technical Sessions to demonstrate that #creativityneverstops.

Join Kao Salon Division for the best in virtual artistry and education at the Kao Salon Virtual Experience and the Global Creative Awards virtual awards ceremony, streaming live with special guests. 

To register, visit: www.kaosalondivision.com/virtualexperience


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