21 September 2021

Think outside the box… for holiday retail opportunities

Think outside the box when it comes to holiday retail opportunities. Eufora is abandoning traditional holiday boxed gift sets for customizable, planet-friendly gift-giving.

We all know it’s still summer. But when it comes to holiday retail opportunities, you can never be too early or too original. So what can a stylist or salon owner do to gain a competitive edge and earn holiday retail dollars? Think outside the box! Eufora, a global leader in the manufacturing of professional hair care products, is helping salons prepare for a stellar holiday season.

This year Eufora’s holiday campaign is dubbed “Believe”, and is founded on motivational messaging like “Believe in the power to make a change”. The first step in making a change was to think outside of the box”- literally. Indeed, true to their commitment to sustainability, Eufora has abandoned traditional holiday gift boxes for more planet-friendly and customizable gift giving options and holiday retail opportunities. This approach is definitely short on waste and long on value.

This year, stylists will be able to help salon guests select a trio of three Eufora products perfect for each recipient. Then they can amp up the value by adding a FREE limited edition Eufora jewelry clutch valued at $55. Indeed, Eufora CEO and Co-founderBeth Bewley designed it to be both beautiful and multi-functional. Moreover, tucked inside each clutch are trial sizes of three Eufora top sellers: Sculpture Styling Glaze, Illuminate Shine Mist and Elevate Firm Finishing Spray. These make the clutch an even more coveted gift.

Christmas is for children!

Another way Eufora thinks out of the box is by completing their holiday retail opportunities with a fundraiser. So, for Holiday 2021 Eufora will be sponsoring a fundraising event to benefit Childhelp. This organization ensures that more children enjoy a brighter life. Those interested in supporting Childhelp can simply make their donation while in the salon. Then an ornament will be displayed in their honor. For those not visiting their salon during the fundraising window, there will be an online donation link too! All proceeds go directly to Childhelp.

If you are interested in these holiday retail opportunities, a “Believe” marketing kit is available to Eufora Partner Salons. The kit includes downloadable resources for holiday salon signage, shelf talkers, Childhelp ornament artwork, and social media templates. And remember to start your shopping lists early! The Think Outside the Box_2021 “Believe” campaign launches this October. More importantly, the luxe jewelry clutch is available only while supplies last!

For more information on celebrating the beauty of the holiday season with Eufora, please visit eufora.pro.

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