21 September 2021

Wahl Professional’s Disruptour Reinvigorating the Industry

If you missed Wahl Professional’s first leg of the Disruptour, you’re in luck. The nationwide educational experience is back at it this month with three more stops, beginning in Chicago.

Attendees to Wahl Professional‘s Disruptour will learn two trendy haircuts, social media best practices, photography tips and the latest product information from the nation’s top educators.

Last year’s tour went on an unexpected hiatus due to the pandemic. But the desire to serve communities with an education-first mindset about how to best use tools behind the chair only grew stronger during the break.

We sat and thought about how we wanted to relaunch in 2021. We wanted to see how we could reach people in a different way,” said Lisa Finucane (@lisafin1), Wahl Pro US Director of Education. “People were looking for a connection, not just to a brand, but to each other.” To that end, the 2021 Disruptour is demystifying clipper cutting education by breaking down the barrier between the company and communities with a shared experience.

Wahl US Director of Education Lisa Finucane and Byrd Mena on stage at Disruptour Trifecta.

Energizing The Education

This year’s Wahl Professional’s Disruptour setup is different, but excitingly so. Every educator is assigned a table with at most five attendees, allowing everyone to feel a stronger, more intimate connection to the material being presented. And while the core group travels to every stop, each experience promises to be different.

“There are new people that join at each location, so you won’t get the same experience twice if you decide to go to multiple shows,” says Finucane. For example, attendees will be able to earn Continuing Education credits in Chicago, purchase products in Atlanta, and party with a year-end celebration in Miami. 

Attendees will feel at ease no matter which city they travel to. “This is one of the least intimidating experiences anyone will get. You’ll learn something no matter your skill level,” says Finucane. 

Getting Better In Every City

The Wahl Professional’s Disruptour has been to Austin, Boston and Nashville already, with noticeable progress at every stop. “(Austin) was a little scary since we were still in the midst of Covid, but once we got there, everyone felt a sense of relief and a lot of healing came from this show,” says Finucane. “The team really started to gel in Boston and everything came together in Nashville. Communities were coming back into the light again after a dark time.

More Is On The Way

Plans are already being made for an evolved 2022 Wahl Professional’s Disruptour. In the meantime, barbers and stylists should be on the lookout for popups that include information about different tools and the 1919 haircutting system, along with a full-force, one-stop-shop for cutting, styling and finishing. 

How To Attend

Tickets for the Disruptour are available exclusively online. VIP tickets can be purchased and come with a limited-edition Disruptour Clipper, two mannequin heads and hands-on instruction.

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