27 March 2023

Andis Enters New Era of Rebranding

Andis® Company is the leading barbering, styling and animal grooming tools brand. Its mission is to empower users to create their way. Andis enters a new era by reimagining the end-to-end brand experience.

Today, Andis enters a new era and also introduces a new positioning as a lifestyle brand that empowers creativity within. The organization will use unique visual storytelling to highlight those at the center of their business – the creators. Andis believes creativity makes the world a better place and also takes pride in developing tools and educational resources that help everyone create their way.

Front and center of the brand’s new positioning and look is the empowered creator. For Andis, creators can be international artists perfecting their next viral hair design; ranchers getting ready to show cattle or pet parents tidying up their furry friends, or people cutting hair at home.

“Andis has always been a passionate advocate for the creatives and visionaries in the world. It also supports those solving practical challenges with our tools at home. Now, with our elevated brand experience and striking new look, we are also focusing on what matters most to our company – our community of creators,” said Co-CEO Matt Andis.


“Our new brand identity celebrates a new generation of creators,” said Angie Vlasaty Peterson, Andis Company’s Director of Branding. “The stories of customers using our tools to express their creativity has also been our motivation to innovate. We are excited to showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools – as well as creating in the manner they prefer – an idea central to our new tagline, “Create Your Way.”

The Andis Company rebranding celebration launched Monday, August 2nd, and will continue into 2022 with partnerships, events and social media contests.

To stay up to date on the latest rebranding news, visit andis.com and follow Andis® Company


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