19 June 2024

New appointments at Keratin Complex

Keratin Complex announces appointment of Judith Haubrich-Hansen as new Color Sales Director and promotion of Zoe Hyams to Senior Vice President of Marketing and Public Relations.

Keratin Complex is delighted to announce that industry veteran, Judith Haubrich-Hansen, has been named Keratin Complex Color Sales Director effective August, 2021.

Judith Haubrich-Hansen possesses over 30 years of international experience as a colorist, lead stylist and educator in the industry. She has been a sought-after educator for Keratin Complex for the past 13 years. Most recently, she was a lead stylist at D’Dami Salon & Spa in Lagrange Park, IL. In her new role, Haubrich-Hansen will report to Beth Vonville, Vice President Sales of Keratin Complex.

I am delighted to be a part of the Keratin Complex team and excited to for the opportunity to be a part of a passionate and innovative team. The Keratin Complex color line improves the overall integrity of the hair and leaves hair in a stronger, healthier condition after coloring. I look forward to spreading the word about the unique performance of our color. The Keratin Complex keratin treatments and color ranges work synergistically, along with their innovative care and styling products. Adding the Keratin Complex Color line transformed my salon revenue and I look forward to sharing my experiences with stylists and salon owners across the country,” commented Haubrich-Hansen.

Beth Vonville added “We welcome Judith and are excited to have someone with her immense talent, experience, knowledge and passion spearhead the sales expansion of our color brand. With hair color being such a key market segment in the industry, we are confident that Judith will not only drive business for our exceptional Italian-made color range, but truly educate the market on how these high-performance products, powered by our Signature Keratin, can help salons grow their business while delivering stronger, healthier hair results and beautiful hair color to their clients.

Left, Judith Haubrich-Hansen. Right, Zoe Hyams.

In addition, Keratin Complex is excited to announce Zoe Hyams, long-standing executive at Keratin Complex, has been promoted to Senior Vice President of Marketing and Public Relations.

Hyams was previously Vice President Marketing and Public Relations within the organization and has been with Keratin Complex for over 9 years. She has held a number of key positions within the marketing division of the company, both in the creative area as well as in brand management. Hyams has been instrumental in spearheading new product introductions over the past few years including Product Innovation Award-Winner Keratin Obsessed, and most recently working with the KC leadership team on the nationwide rollout of customizable keratin treatments and aftercare with SalonCentric. She reports to Keratin Complex Chief Operating Officer, Noah LeFevre.

On behalf of the entire organization, I would like to congratulate Zoe on her well-earned promotion. She has risen to every challenge over the years and has successfully driven key initiatives to support our continued growth despite the hurdles the the industry faced during the pandemic. I look forward to Zoe’s continued positive leadership within the company,” stated LeFevre.


Keratin Complex, a leading full-service professional beauty manufacturer, was founded in 2006 and quickly gained national and international recognition thanks to their innovative signature Natural Keratin Smoothing Therapy (NKST). The company not only helped fuel industry growth in this category but provided salon clients with effective, long-lasting solutions for beautiful hair every day. Working with leading chemists and hair-care experts, Keratin Complex realized that the key was in harnessing the power of natural keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. Since the launch, Keratin Complex has introduced professional customizable Keratin hair care treatments for every hair type and texture, as well as Keratin Complex Color, styling and hair care ranges.

For more information, please visit www.keratincomplex.com or call (888) 409-4445


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