Following footballer Joe Foden and Cruz Beckham bleaching their short hair, original nineties blonde icon David Beckham, has followed suit and harked back to his glory days.
Session stylist and owner of Joe and Co barbershop in London’s Soho, Joe Mills, says the bleached buzzcut is going nowhere. “Hair that’s shaved and coloured is summer’s biggest grooming trend and not just because it’s ideal for summer heat. We’ve come out of months of lockdown and guys want to have fun. They’’re getting rid of their over-grown lengths and are colouring it blonde, pink, green or blue.
“Bleached blonde is classic and is worn by models and celebrities alike – think Zayn Malik and Pharrell. It is particularly striking on a deeper skin tone. Application should be clean and bright white to avoid looking yellow which doesn’t have the same effect. Adding some colour to hair has emerged as a trend for a while as men play with tones and textures.”