Alterna continues its industry-leading history of innovation and anticipating consumer preferences. It is launching with four new customisable vegan products which debut as the New Restore Collection.
The New Restore Collection’s Cool Hydrations Nourishing Masque offers a dive into ultra-moisture. It deeply hydrates and so helps reduce breakage, frizz and static so hair looks and feels healthier.
The New Restore Collection includes two new silicone-free, high-concentrate jelly-boosters. They give consumers the option of adding extra intensity in a masque or conditioner.
Jelly Fix Repair Booster helps repair hair damaged by pollution and environmental over-exposure by preventing breakage. Glow Crazy Shine Booster improves manageability and create a luminous shine that keeps on glowing for up to 10 washes!
Also debuting alongside the new Restore Collection is the Meltaway No-Rinse Micellar Cleanser. This gives a fresh new choice to consumers with on-the-go lifestyles who are on trend toward less frequent hair washing.
Industry research shows that women are washing their hair less frequently. However, they still want their hair to look and feel clean, fresh, and manageable.
Meltaway No-Rinse Cleanser speaks to this audience with the authority, skincare heritage and the high-performance promise of inspirational Alterna.