12 June 2021

Why wait? 6 Key Social Media Updates to Make

Blake Reed Evans, Sam Villa Ambassador and salon owner provides a sort of checklist of 6 Key Social Media Updates you can use to see how your salon’s social media outlets rate.

Today’s post-pandemic world of business has changed, requiring salon owners to be more tech-savvy and social media gurus in addition to being stars behind the chairs to keep their clientele interested and loyal and to attract new clients. Take a moment to take stock. Is your business really growing as quickly as you would like? Take the check-list of these 6 Key Social Media Updates to see how you rate and how you can improve.

Sometimes all it takes is a few key changes to make your business stand out amidst the clutter and increase customer interaction,” says Blake Reed Evans, Sam Villa Ambassador and salon owner @blakereedevans.

Here are Blakes’s 6 Key Social Media Updates that you can make now:

1. Bio

Revisit your bio, make it short and fun to read, and break up text with bolded words, ALL CAPS and relevant emojis. Include your name, salon (tag their handle), location, pronouns and specialties, and be sure to include a high-quality smiling headshot.

2. Frequency

Success is solidly based on quality, frequency and consistency. Post a minimum of 4 times a week to your feed and 3-5 times a day on your stories. Remember that being consistent keeps followers engaged.

3. Video

Posting only pictures is considered below average. It’s time to focus on videos: the best performing ones are 8-15 seconds long. Content should include how to quickly “solve problems” for followers/clients, i.e., how to use dry shampoo properly or prevent color fading at the beach. One of the biggest sellers in our salon are the Sam Villa brushes because of a video I posted on how to use different round brushes.  

4. Request to Follow

When was the last time you asked your clients to follow you and your salon on IG/FB? It’s time for an 8-week challenge!  Ask every client that sits in your chair the magical question, “Are we connected on social?” Let them know why they should follow you: “I post my last-minute availability” … “I run promos on social only so you can save money on your favorite products!”

5. Personality

How do you stand out in a saturated space like social media? The answer is YOU. Your clients can get a touch up ANYWHERE, but what makes them come to YOU is your personality and how you make them feel. It’s important to share that online so potential clients can get an idea of who you are and what their experience would be like. You can do that through sharing pictures of yourself working with captions about why you love your clients.

Click here to read more on the 6 tips to Stay Authentic in a Digital World.

6. Experience

What are you doing to make visits with you more of an experience? Recent studies have shown that 86% of consumers would spend MORE on a product/service for a better customer service experience. Is it time to offer a name brand bottle of water… a signature scalp massage? Is it time for you to invest in quality robes for your color clients?  If so, be sure to post it!

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