20 September 2021

75 Years of Estetica at Dubai Expo

Thirteen limited editions by thirteen brands have been presented at the Pavillon de Monaco by Exclusive Brands Torino. We’ll also be present at the next Expo in Dubai with a limited edition ArtBook to commemorate 75 Years of Estetica.

Expo Dubai 2021 was postponed by one year back in October 2020. It also has all the qualities to make it the symbolic event of a global rebirth after post-Pandemic. The current climate enjoys renewed optimism for the Universal Exhibition of the United Arab Emirates; the Pavillon de Monaco presented the “Limited Edition Expo 2020 Dubai” on May 30th; a collection created at  the agreement signing in 2019. This includes products from the 13 companies in the Exclusive Brands Torino network; these are participating in the initiative as well as an exclusive ArtBook celebrating 75 years of Estetica.

First Global Event of the Post Pandemic World

Albert Croesi, General Commissioner Monaco Inter Expo, enthusiastically welcomed the preview of the limited edition products. Giulio Trombetta and Editor of EsteticaNetwork,  Roberto Pissimiglia presented them in Monaco. Roberto commented on the great event in Dubai and 75 years of Estetica and is one of the founder members.

75 Years Since Estetica First Published

“The Dubai Expo will be the first global event in the post-Covid world an event of very large proportions that after such a long wait will make an even greater impact,” comments Roberto Pissimiglia.

“The rescheduling until 2021 means it coincides with the celebration of 75 years since the first publication of Estetica. Hence the idea of ​​creating a limited, exclusive and large-format edition of our ArtBook for the occasion. The first copies of Estetica Timeless HairBeauty Art will also be available for preview  from  June 22nd; a tribute to the creativity and art of hairstylists from all over the world.”  

With the most beautiful hair & beauty images published by Estetica, the ArtBook presents itself as a precious treasure chest of 100 timeless icons. These divide up into seven mega-trends that trace the three quarters of a century of the history of our magazine. Estetica Timeless Hair Beauty Art is one of the thirteen products of excellence in the Jewellery & Fashion, Food & Beverage, Textile, Beauty and Design sectors. These represent the network of companies that make up Exclusive Brands Torino, which has its President in Paolo Pininfarina.

“Participation at Expo Dubai 2020 as a “Partenaire Officiel” inside the Pavillon de Monaco represents a great opportunity for exposure and promotion on an international stage for our organisation,” declared Paolo Pininfarina, President of Exclusive Brands Torino. “This will help to further improve the performance of the network.  

The exclusive products are in the Bookshop of the Pavillon de Monaco in Dubai. They will also be available for purchase in Italy and in the relevant markets of the Companies from June until the end of the international event.  

For further information: https://www.exclusivebrandstorino.com/it/

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