12 June 2021

American Crew Announces All-Star Challenge Winners for UK and Eire

American Crew has announced Serena Hussain Hill from TONI&GUY Birmingham has been named UK Winner and Ciara Madden from Marks Barbers has been named the IE winner of the 2021 All-Star Challenge in the first-round of the brand’s highly-anticipated global grooming competition.

Matt Horder, Revlon Professional Commercial Director for UK & IE explained: “The past year has taught us a thing or two about our community and our American Crew family.  Continuing to strive in the face of adversity is a testament to their dedication, strength and spirit.  We know it’s been so difficult to not only navigate this Pandemic and all it encompasses but also stay inspired and energised for the year to come, which is why we  were so excited to run the American Crew All Star Challenge this year.  We are so proud of the winners and runners up who’s passion and skill shone through in their entries and now join our elite All Star Challenge hall of fame winners from years past.’” 

Winners: 

UK: Serena Hussain Hill – Toni and Guy Birmingham

“I’m still in shock from this incredible win! To get recognition for men’s hair which I have a true passion for is overwhelming! It means the absolute world to me to be recognised by such a prestigious brand. The past year has been tough for everyone but entering this competition really helped me channel my creativity and kept me motivated through the difficult times,” said Serena.

Ireland: Ciara Madden – Marks Barbers

It means so much to me I’m still shaking after hearing the news. I’m absolutely delighted with it couldn’t be happier. I’m very honoured and grateful for the opportunity thank you so much American Crew and all the judges,” said Ciara.

The All-Star Challenge encourages barbers and hair stylists from across the globe to showcase their top-tier technique and skill by creating original looks with American Crew products that capture the trendsetting-yet-timeless spirit of the brand. Providing vast opportunities and industry inspiration, the competition displays the world-class talent driving the trends in men’s grooming. 

As the All-Star Challenge progresses, the cut and style created by Serena and Ciara will be submitted to the American Crew All-Star Challenge Global Committee. After careful consideration the committee will name five top competitors as the 2021 Global All-Star Challenge Winners.  

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