Wella Professionals is launching its UK & Ireland TrendVision Award 2021 virtual event, with a whole new layer to the competition to ensure it’s more dynamic than ever before.
Wella will run three inspirational virtual events, each 45-minutes long on 8th June (3pm) and 9th and 10th June (7pm). Events will feature model presentations from Wella Artists as they demonstrate their interpretation of specific TrendVision Award categories in a step-by-step format. Expect interviews with TVA judges and past winners, as well as the announcement of the Photographic Winners.
The event will be hosted by Wella’s Fergal Doyle and award-winning hairdresser, Melissa Timperley, who will be delivering an action-packed line-up each day.
Maxine McArthur and Darren Waterfall from MW Education and Charlie Taylor will be sharing education specifically geared towards students. Colour experts Robert Eaton and HOB’s Jake Unger and Warren Boodaghian will be sharing exclusive education talking all things colour, whilst editorial hair experts James Earnshaw and Michelle Thompson will be sharing their expertise and know-how in an exciting education session.
The live events are also an opportunity to gain an exclusive behind-the-scenes insight into TVA 2020 gold winners’ collection shoot, which was mentored by multi-award-winning hairdressers from D&J Ambrose, Darren Ambrose and Clayde Baumann, and industry photographer and Wella Top Artist Kai Wan, from Pkai Hair.
In addition to the exciting line up, each event will celebrate the winners of the photographic stage. Expect plenty of entertainment and excitement throughout; everyone is welcome to join, especially those that would like an insight into the world of TrendVision.
The line-up is:
8th June – Xposure Colour the Cut and Xposure Creative Colour
9th June – Colour Artist & Colour Specialist
10th June – Craft Artist, Editorial Look, ghd Style Master and Natural Texture Artist.
There will be a digital semi-final, with plans for a live final in October 2021. Colour Artist, Craft Artist, Colour Specialist and Xposure will compete live at the TrendVision Award 2021 UK & Ireland Final, Editorial Look, Style Master and Natural Texture Artist will submit their final entry digitally. However, a winner and runner up for each category will be announced at the live final at the Roundhouse, London on Monday 11th October (subject to government guidelines).
TrendVision Award winners will receive some incredible money-can’t-buy prizes, and it’s not just the actual winners who will benefit. The salon owners will win a business education packages. In addition, the winners of Colour Artist, Colour Specialist and Craft Artist, Editorial Look, Style Master and Natural Texture Artist categories will have the chance to participate at the International TrendVision Award.
The TrendVision journey is supported by an incredible online resource where all the information and inspiration you need is available – just