25 September 2021

Aveda introduces the New Vegan Blonde Revival Triple-Action System

New 96% naturally derived* blonde revival™ shampoo and conditioner revive color with violet rich pigments while acai and passion fruit oils help nourish, hydrate and condition over-processed hair.

Aveda, the high-performance hair care brand with a mission to care for the world, introduces blonde revival™, a 96% naturally-derived*, vegan, and silicone-free system specifically formulated to revive blonde hair in just one use. The experts in professional hair color have developed an extraordinary new triple-action hair care system that will keep blonde hair looking beautiful at home.

The new, multi-benefit blonde revival™ system features a purple toning shampoo and conditioner that helps neutralize brassy tones for a brighter, beautiful, illuminated blonde result after just one use. Here’s how the triple-action system works:

1. Reawakens salon-fresh blonde color: Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result.
2. Revives softness: A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand.
3. Restores smoothness: Repeated lifting and lightening to achieve the perfect shade of blonde can impact the condition of your hair. This nourishing system instantly resurfaces the hair fiber leaving it feeling smooth and healthy.

Aveda’s new blonde revival™ system revives color, softness and smoothness, providing the remarkable revival beautiful blonde hair deserves.
The blonde revival™ system includes:

● blonde revival™ purple toning shampoo: Sulfate cleanser-free formula developed with a low lather to help maximize toning benefits as it gently cleanses hair without stripping. Violet rich pigments revive the look of salon-fresh blonde color by neutralizing brassy yellow tones for a brighter blonde result. Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing. 97% naturally derived1. 6.7 fl oz / 200ml – SRP $30
● blonde revival™ purple toning conditioner: Silicone-free formula instantly conditions, smooths, softens and detangles. Featuring a blend of nourishing lightweight oils, including acai and passionfruit, to hydrate and condition over-processed hair while instantly resurfacing the hair fiber. Hair is left feeling silky, soft and smooth with a healthy touch. 96% naturally derived1. 6.7 fl oz / 200ml – SRP $32

Environmental Standards
The blonde revival™ system is 96% naturally derived2, silicone-free, sulfate-cleanser free and vegan; and like all Aveda products, it is cruelty-free. Blonde revival™ products are manufactured with 100% solar and wind power through renewable energy credits and carbon offsets balancing our electrical and natural gas usage.3
Blonde revival™ is infused with a sweet, fruity floral aroma featuring osmanthus, certified organic orange4, and cedarwood. The aroma is bright and colorful, offering a burst of aromatic vibrancy with each use.
Blonde revival™ packaging was designed with the environment in mind. The tubes are made with a minimum of 65% post-consumer polypropylene.

The blonde revival™ system is available starting May 2, 2021 in Aveda salons, spas, stores and online at aveda.com

*From plants, non petroleum minerals or water. Evaluated using the ISO standard. Learn more at aveda.com

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