29 July 2021

Pravana is certified animal test-free

PRAVANA, a leading professional hair color and care brand, has always been cruelty-free and now, it’s official. On Friday last week the brand announced that Pravana is certified animal test-free and has joined PETA’s Beauty without Bunnies program.

Pravana is certified animal test-free, what does it mean?

From PETA.org: “Global animal test–free recognizes companies and brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future.”

Companies may be certified by PETA under one of two designations:

  • Global animal test–free recognizes companies and brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future.
  • Global animal test–free and vegan recognizes companies and brands that meet the same requirements and whose entire product line is fre

Learn more about PETA’s Beauty without Bunnies program here.

More About Pravana

PRAVANA, now certified animal test-free, was founded in 2004 by 30-year industry veteran Steve Goddard. The brand brings stylists around the world groundbreaking, cutting edge products that revolutionize the beauty industry, one strand at a time.

PRAVANA’s core mission is to provide unparalleled, high performance beauty solutions to salon professionals and clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry. PRAVANA’S complete range of continuously evolving hair products include the award-winning ChromaSilk permanent crème color, creative color category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE purple toning line as well as a full collection of styling and after color care to meet virtually every beauty need.

Pravana Is Certified Animal Test-free
Pravana Is Certified Animal Test-free

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