20 September 2021

Yes! Sustainability Can Be Luxurious

R+Co BLEU is a luxurious, couture-caliber capsule collection that embodies editorial edge and salon styling in a groundbreaking range of clean, sustainable luxury hair care.

Today salon clients are more savvy about seeking out brands and salons that uphold the principles of sustainability without compromising on quality. Always in lockstep with market demands,  R+Co has launched the Bleu capsule collection to bring glamour, sophistication, unparalleled quality and ingredient innovation to daily hair care with a new range of clean, high-performance daily essentials.

Always relying on the input and feedback provided by the keen editorial eye, artistic craftsmanship, and incomparable authority of R+Co’s core Collective – a group of the industry’s most exceptional hairstylists and colorists –  this eco-conscious line combines modernity and style with breakthrough innovations in formulation, sustainability and iconic packaging design.

Named to evoke the calming blue waters of dreamy destinations like Capri, Positano and the Caribbean islands, R+Co BLEU was formulated with prescriptive products that heal, rebuild, nourish and protect hair while fighting factors that can compromise hair health, like chemical processes and heat styling, and even hormone fluctuations and stress. The resulting products make it easier than ever for consumers and professional stylists alike to establish a personalized regimen and create trending looks that flaunt flexibility, movement and shine.

When it comes to sustainability, R+Co BLEU is founded upon the guiding principle that the mark of true luxury means products that elevate the everyday experience, while delivering on environmentally conscious, renewable methodologies. To start, the brand is proud to have made a lasting commitment to the environment with cutting-edge packaging that is both recycled and recyclable, creating a continuous cycle of sustainability.

R+Co BLEU’s philosophy and design is reflected in its commitment to using PCR: post-consumer resources, including the recovery of plastics and single-use components once the initial lifecycle has been completed. R+Co BLEU also features 100% recyclable packaging. Bottles and jars are made of 100% post-consumer recycled material, which use 88% less energy to produce, further lowering the carbon footprint. Tubes are constructed from bioresin sugarcane plastic, which has been shown to biodegrade in 180 days in soil and 60 days in compost. Canisters are crafted from 100% aluminum as the ultimate recyclable resource: indeed, 75% of the aluminum ever produced in the United States is still in use today. Cartons and secondary packaging are developed from 100% post-consumer recycled paper sourced from Forest Stewardship Council (FSC)-certified farms and feature soy-based inks.

As a extra bonus, a beautiful sheet of seed-embedded paper is included with each product which, when planted, grows wildflowers. Moreover, R+Co BLEU partnered with One Tree Planted, so with every BLEU purchase, a donation is made to promote reforestation efforts around the world.

And for particularly demanding consumers, The Leaping Bunny has certified formulations to be vegan and cruelty-free, and do not contain gluten, parabens, sulfates, mineral oil or petrolatum.

R+Co also offers Super Garden Shampoo and Conditioner for calming and gently cleansing all hair types thanks to hemp-derived CBD formula and a unique blend of hydrating and invigorating oils. These two easy-to-use products also adhere to the same principles of sustainability outlined above, the hallmark of R+Co.

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