Aveda has launched an industry first with its brand-new hair service booking website – in conjunction with Powered by Flossie – as part of its Cares Support Plan.
Aveda’s mission of care guides its every decision – and this has never been more important as at the present. Last summer Aveda put a robust, long term recovery plan in place to help rebuild, support and care for their independently owned salons into the ‘new normal.’ As part of this support plan Aveda will launch an industry first initiative in April 2021– Powered by Flossie; a digital first service connecting salons to Aveda.co.uk to help identify and encourage new client bookings into salons.
“Emerging from our first lockdown, we had a robust recovery plan to rebuild our salons in the ‘new normal’, with an extensive virtual education programme to engage our teams, the disruptive Botanical Repair launch and the introduction of Salon A-commerce,” explains Luke Evans (above), Vice President General Manager UK & Ireland: Aveda. “The ‘new normal’ has changed a little since then, but with our new industry-first initiative, Powered by Flossie, we continue to support our salons by helping rebuild and grow their businesses with new clients by utilising our extensive Aveda retail customer database.”
Powered by Flossie
Powered by Flossie curates available appointment times across the network of Aveda partner salons and promotes them through social media as well as Aveda’s proprietary e-commerce website (Aveda.co.uk), allowing guests to seamlessly book an appointment online. Using this, Aveda is able to proactively digitise, merchandise and track the full customer journey on behalf of their salon network. This is made possible without requiring changes to their salon’s existing software providers. Through Powered by Flossie, Aveda has been able to take a more customer first approach in how they want to offer salon services and products together online.
“We are so excited for the launch of Flossie – just what we need to help support our salon following one of the strangest and toughest years we’ve had, alongside everyone else in the industry,” adds Susannah Jones, co-Founder of Butchers, London. “To be able to benefit from Aveda’s huge following at such a local level is game changing, and we can’t wait to open our doors again to clients old and new.”