22 June 2021

Salón Look 2021: Meet In Person with Enhanced Digital Support

Salón Look, the International Image and Integral Beauty Exhibition, will take place from October 22 to 24, 2021 at IFEMA in Madrid;  it will do so in person, with the participation of major brands, as well as for the first time in a hybrid format, being complemented by a powerful digital platform.

In this way,  Salón Look will be a chance to check out all the new trends and ideas in Spain’s beauty industry. It will focus on exhibitors and brands, showcasing the full range of the beauty industry in Spain, and demonstrating the importance of this venue to the trade. It is therefore reaffirming its commitment to supporting all the professionals who make up this large sector with a communication strategy highly oriented towards digitisation. Proof of this will be the complementarity of the fair with the possibilities offered by the digital platform developed by IFEMA, equipped with an artificial intelligence system that allows expanding communities, also international, and generating contacts of interest to enhance business opportunities.

International Buyers

Likewise, work is being done on the international buyers programme, which for this edition will focus on attracting the attention of professionals from different countries with face-to-face and digital B2B meetings. This will involve buyers from target markets visiting, meeting and making contact with exhibiting brands and companies. Buyers will receive advice and assistance from the Stanpa B2B meetings team throughout the packed three-day event.

Another of the pillars of Salón Look 2021 will be to maintain optimal sectorization, in order to provide each exhibiting company and brand and visiting professionals with the best offer in order to make profitable contacts and visits. All this will be reinforced with an exclusive and extensive program of activities specially designed to respond to the new needs of each of the sectors present at the fair.

 For more information please visit https://www.ifema.es/en/salonlook

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