13 April 2024

Blonde Ambition by JOICO

Blonde Ambition by JOICO celebrates the beauty of individuality, confidence, and brilliant-blonde for all! This is your invitation to see the world of blonde hair in a different light, giving you the tools and techniques to safely take any client – undefined by hair type, colour, complexion, or lifestyle – from dark to light in a single service.

Any job well done needs the right tools and at the heart of this transformation is Blonde Life® Lightening Powder, which provides the power to ensure brilliant lift that knows no bounds.

JOICO likes to bring “joi-fulness” to everything it does, but it realises that uncertainty and fear of change can sometimes make salon clients a little less joi-ful about getting their hair coloured – especially when it comes to going blonde! That’s why JOICO is committed to making sure it shares the joi of “living the Blonde Life” with everyone. For anyone blonde or wanting to be blonde, JOICO has all the in-salon and aftercare products they could ever need. Blonde of every shade, every hair type and texture, every colour. So many women love being blonde, but they’re hesitant because lightening hair can damage hair, especially when done by non-licensed professionals and using less-than-optimal products

Visit joico.eu & get ready to see blonde hair in a whole new light with amazing transformations by Larisa Love, Jill Buck, Olivia Smalley  and Gina BiancaThese makeovers will astonish you and the clients’ real testimonials will inspire you to live in your own, healthy-looking and-feeling BLONDE AMBITION! You’ll be confident in knowing you’re protected against damaged, dry, bristly strands – JOICO Blonde Life® gives you inside-out protection, fights frizz and dryness, adds softness, shine, elasticity, while fighting off- tones, fading and damage.

4 Techniques You’ll Love Getting to Know!

Here are four exciting techniques that are being released on joico.eu in the coming weeks. Keep an eye out on the website or on social media – to be the first in the know! 

JOICO Global Brand Ambassador, Larisa Love’s Honeycomb Technique.

Larisa will show you how to see blonde hair without boundaries as she transforms natural texture – a full head of delicate waves and tendrils – into a halo of luscious, sunlit warmth using Blonde Life® Lightening Powder.

JOICO Celebrity Artist, Jill Buck’s Ice Pixie Technique.

Taking a crisp, short pixie cut from deep and dark to all new levels of light is an easy task for Jill thanks to the power of Blonde Life® Lightening Powder and the mission of Blonde Ambition!

JOICO Global Brand Storyteller, Olivia Smalley’s Seaside Blonde Technique.

You’ll love seeing Olivia take a model with a dark-brunette, shoulder-length bob to buttery new heights in a single service, while maintaining healthy, beautiful condition.

JOICO Global Business Expert, Gina Bianca’s Platinum Rain Technique.

Who says the deepest, darkest brunette hair colour can’t become the iciest light- blonde in healthy, beautiful condition? Certainly not Gina!

With JOICO Blonde Life, licensed hair professionals can tackle any fears their clients may have about living out their blonde ambition. It’s for any shade, any texture, any hair type … ANYONE! Now, more than ever, we can be united by our individual brilliance. Join the call to live in your confidence, in your individuality, in YOUR BEAUTY! JOICO Blonde Life works for us all – “Blonde Ambition” IS ALL OF US! Start living out your Blond Ambition now and join the #BlondeBrigade!




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