24 May 2022

Spring Cover Story: Schwarzkopf’s Generational Blonde Campaign

The Schwarzkopf Professional 2021 Generational Blonde campaign showcases formulas for blondes of all ages!
It is all about making a woman’s blonde dreams come true while remaining true to her own self and lifestyle.

There’s a saying that every woman should be a blonde at least once in her life and now it is possible for even those who were hesitant to make such a big change or were convinced they had just put it off for too long. Thanks to the gen-crossing vision of colorists Maggie Hancock and Linh Phan, and of course Schwarzkopf BLONDME lightener, color and care products, stunning results can be created on all hair types! The Generational Blondes campaign will run on all Schwarzkopf Professional’s USA social media channels, starting with a YouTube documentary that follows four women on their journeys to become blonde and culminating with step-by-step tutorial videos that teach stylists how to formulate color for each age range and replicate each of these fashionable look.

“I have used BLONDME products on clients of all ages, and the result is always the same,” said Maggie Hancock, of Phan Hous Salon in Scottsdale, AZ. “When I spin that chair around and the client sees her hair in the mirror, I witness a complete transformation that isn’t limited to just her hair. No matter what her age, the client has more confidence, feels sexier, and walks out with more swagger. It’s my favorite part of what I do each day.”

Cover Image
Hair: Linh Phan, Schwarzkopf Professional USA Digital Artistic Team
Photo: Vera Maslieva


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