21 July 2024

Go Bombshell Beige… with Paul Mitchell Professional’s The Demi

Paul Mitchell Professional announces the new Bombshell Beiges from The Demi, the fastest growing color line.

Clients who are still color-virgins or maybe not quite ready to go blonde bombshell? Try keeping them happy with Bombshell Beige, thanks to Paul Mitchell Professional’s latest The Demi NB series, to add natural-looking beige nuances.

Ideal for toning, low-lighting and adding dimension, the new The Demi NB Series offer seven soft, natural-looking beautiful beige tones guests want.

These seven new Level 4 to 10 beige shades offer a host of option. To start, they can be used by themselves over naturally warm undertones to create beautiful, warm beige results. For more neutral results, simply lift light and bright. Moreover, you have complete control over how warm or neutral the end result is by formulating based on what underlying pigment is present. And you can get even more creative by adding these to any existing formula to soften the tones a bit or by painting it in between foils to create the perfect backdrop for other tones to pop.

From the hottest fashion runways to behind the chair, the subtle beauty of a neutral beige tone is sophisticated and timeless. Just one example is Mika Rogerson “Wind Blown Bronze” Color Formula using the new NB Series from The Demi!

• Balayage alternating 25 vol +35 vol
• The Demi 4NB + 5NB equal parts
• Lowlight using The Demi 7NB
• Toner: The Demi 8NB and 9NB equal parts

“I got a little sneak peek of the new Paul Mitchell The Demi NB series…and wow! I’m loving the gorgeous warmth and that soft beigey neutral feel to it,says Mika.


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