19 June 2024

Joana’s SS21 Trends from Alterna

Joana Neves, Editorial Director at Alterna Europe, gives her Spring/Summer 2021 style predictions for long, mid-length and short hair.

Long and Luscious

Long and luscious locks are what all clients long after and the lockdown period has allowed this to be more possible, with client’s being able to let our hair grow out, do more regular treatments and masks and by using less heat on their hair and instead, experimenting with styles that need no heated styling. When it comes to having longer locks, moisture and hydration are key to keep hair looking its very best, free from split ends and damage. Our ALTERNA Caviar Replenishing Moisture range is perfect for achieving this. The range includes a Replenishing Moisture Shampoo and Conditioner, Priming Leave-in Conditioner, Leave-in Conditioning Milk, Masque, CC Cream and Leave-in Smoothing Gelée, all of which can be used to make the hair more manageable, shiny and to achieve a youthful and healthy look.


The mid length haircut used to be seen as an awkward style that clients would have to experiment with when growing their bob out, but now, it’s more on trend than ever, with many client’s asking in salons for this haircut specifically. The beauty of this length is that it suits everyone and gives client’s the versatility to style their hair or leave it natural. For me, I love enhancing this hairstyle when it’s damp and leaving the hair to air dry. The My Hair. My Canvas. Shine On Defining Foam is one of my favourite products to apply to damp hair, adding moisture, smoothness and shine to the hair of the Any Day Texture Spray that can be used to enhance waves for that just off the beach look that looks perfect paired with mid length hair. If cut bluntly, a mid-length cut looks super chic and stylish and this can further be enhanced with the help of volumising products. The My Hair. My Canvas. More To Love Bodifying Shampoo and Conditioner are perfect for adding fullness and body to the hair without having to use added styling products after washing.

Super Short Pixie

The super short pixie is back with a bang for SS21! A perfect hairstyle for those who want to enhance their facial features and who want less hair to manage throughout the warmer months. This style can be tailored to suit the client’s face shape and is great for making eyes really pop. This haircut can be styled with a texturising spray to give it a more relaxed, effortless and messy finish or it can be worn more wet in appearance for a chic, catwalk ready finish, perfect for nights out on the town and special events. A gel like ALTERNA Caviar Professional Styling’s Luxe Crème Gel is perfect for achieving this look, adding shape, shine and definition to the hair whilst also restoring hydration, strength, vibrancy and elasticity due to the effective ingredients within this gorgeous product. 



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