14 June 2021

The Polished Pub – Home of the Headicure

According to Natalie Lamorena, owner of The Polished Pub (Park Ridge, NJ), in general about 75% of women are rushing to get their nails done before or after hair appointments and are stressed about the amount of time it takes out of their busy days. As a result, she created the Headicure – a simultaneous service of getting nails done while hair is being blown out…and it’s going viral!

This past year, more and more people have realized that beauty is selfcare, but it’s not always easy to find time for oneself. With one stop glam, The Polished Pub delivers both luxuries – beauty and time!  
 
Combining the two services meant that blow dryers would have to be suspended from above each manicure station to allow the hairdresser to rotate around the guest without cords getting tangled.  Dryers also had to be powerful and durable to dry hair quickly, which usually means a heaver dryer that’s harder to maneuver.  Lamorena recalled her beauty school that had Freestylists to offset dryers’ weight, rendering them weightless.  This allowed her to hang the dryers from the ceiling alleviating the cord issue, as well as choose hair dryers based on the heat, power, noise level, ergonomics, motor and reliability, rather than on weight. She went with Elchim 3900 Healthy Ionic Venetian dryers in a beautiful rose gold to match the décor.
 
“The color pink represents femininity and cheerfulness.  I worked with award winning interior design firm, Vanessa Deleon Associates to create a space that’s perfectly pink combined with wood and flowers that’s chic, feminine and modern…we want guests to feel completely relaxed and beautiful while they’re here,” adds Lamorena.
 
This pretty pink pub with a blushing rose wall and sweet macrame swings is a total Instagram moment!  The night before opening, Lamorena posted a TikTok video that went viral with 700K views!  People traveled from hours away with their best friends and OOTD (outfit of the day) to strike a pose and feel beautiful.

Freestyle Systems  is a leading technology provider of patented health-conscious solutions for salons and spas.  Their products elevate décor, aesthetics and function, as well as provide solutions to problems that can threaten stylists’ careers.  The Freestylist Support System is the world’s first and only weightless blow drying system.  Thousands of stylists rely on it to reduce repetitive stress injuries, eliminate cord tangles and optimize blow drying efficiency for longer healthier careers.  

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