2 December 2021

Oribe boosts blonde with two new products

Oribe Hair Care expands its top-selling Bright Blonde Collection with the introduction of two new products — Bright Blonde Essential Priming Serum and Bright Blonde Sun Lightening Mist.

Oribe Hair Care, long known for their products formulated with safe, high quality, innovative ingredients, is expanding their top-selling Bright Blonde Collection with the introduction of two new products targeting all shades of blondes – Bright Blonde Essential Priming Serum and Bright Blonde Sun Lightening Mist.

This new Bright Blonde Collection was formulated to cater to the unique needs of blonde hair with products specially designed to maintain color vibrancy and reveal hair’s most radiant, healthy-looking blonde across a range of hues. Moreover, the new Essential Priming Serum hydrates strands and enhances existing blonde tones with color-correcting protection, while the Sun Lightening Mist gradually and naturally lightens and illuminates all shades of blonde. Both products can be used on professionally colored and naturally blonde hair of all types and textures, and their portable packaging makes it easy to get the most out of your own personal blonde anytime, anywhere.

More specifically, Oribe was inspired by cutting-edge skincare-minded breakthroughs when developing the Bright Blonde Essential Priming Serum, which replenishes essential moisture and eliminates brassiness thanks to violet and pearlized pigments that reveal visibly brighter blonde hues. As the essential first step when caring for blonde hair, this lightweight serum allows for seamless layering of styling products and helps ensure more even distribution of product throughout the hair. Hair is left protected, irresistibly soft, and lit from within.

Instead, Bright Blonde Sun Lightening Mist is an innovative way to obtain controlled highlights through heat from the sun or a hair dryer. The hydrogen peroxide-free formula blends the power of natural plant, flower and fruit extracts to gradually lighten hair while imparting weightless moisture, shine, and essential UV protection for optimal hair health.

“Consumers are increasingly seeking ways to preserve and perfect their color at home. Hair health drives Oribe’s innovation, so it was critical for us to create specific products that not only revitalize blonde shades, but also deliver those benefits through formulas that improve the overall integrity of the hair,” explained Michele Burgess, Executive Director of Product Development, Oribe Hair Care.

 

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