2 October 2023

Authentic Beauty Concept Announces Partnership with Green Salon Collective

Authentic Beauty Concept is proud to announce its partnership with Green Salon Collective (GSC): the authority on sustainable salon solutions. With a pledge to ‘recycle the un-recyclable’, GSC works with salons to recycle hair, colour, bleach, foils, colour tubes, PPE, plastic and paper.

GSC doesn’t just provide a second life for everyday salon waste – it also applies the same ethos to its business, with all profits raised from selling commodities donated to charities including Haircuts 4 Homeless and Food Cycle. The organisation also plants a tree for every recycling returns box purchased by salons. 

Since its launch in July 2020, GSC has partnered with more than 250 salons and achieved major milestones, including:

Diverted more than 400kgs of hair towards cleaning waterways and gardening projects.

Recycled more than 2.3 tonnes of used foil and colour tubes.

Recycled and recovered more than 230L of leftover colour and bleach, plus more than 200kgs of PPE and Plastic.

Sustainability is at the heart of Authentic Beauty Concept and conscious decisions are made across the brand at every touchpoint: from the sustainable, carefully-selected ingredients used in the fully vegan range of products, to the refill bars installed in salons to reduce single-use plastics and encourage a circular economy. 

As part of the brand’s ongoing commitment to supporting salons in their sustainable efforts, Authentic Beauty Concept is now proud to have joined Green Salon Collective and will be working closely with the organisation to help hairdressers across the country incorporate their easy-to-use recycling bins and pick-up service, as well as through education and accreditation. 


For more inspiration and insights, join and connect  online via @authenticbeautyconceptuk on Instagram, Facebook and YouTube and the #authenticbeautymovement hashtag. To explore the full product range and learn more about the brand visit authenticbeautyconcept.com or visit www.authenticbeautyconcept.com/salonfinder to find a salon in the area.



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