16 August 2022

4 tips for Making Luxury Look Effortless

Part of delivering a luxury experience is making it look effortless.  Nicole Strachan, owner of The Vault by Nicole Strachan, is in the heart of Fairfield County (New Canaan, Connecticut) in a community that is used to the finest of everything.  So, when she designed her salon, she had to make sure the experience was unlike any other.

Nicole Strachan decided to get rid of the things that interrupt a lavish experience and highlight the things that WOW, HEAL and PAMPER. There is not a frantic receptionist answering phones…no mismanaged appointment times or wrestling with staff/guest communication or compatibility.  Stylists are clear on the skill, time and tools needed to meet, even exceed, expectations and guests are at the center of a meticulously planned, personalized, lux experience.
“My inspiration was the old school barber/salon community where people came to socialize and connect, mixed with a chic, vintage, Vegas vibe where everything is taken care of for you,” explains Strachan.
Digital Consultations: Consultations start the second a new guest contacts the salon. They fill out a new client intake form (with current hair pictures and inspiration images) which saves a ton of time and ambiguity at the first appointment.  At the end of each day, Strachan reviews, sorts and assigns each guest to a stylist based on the digital consultation, the guest’s expectations and skill level/personality of the stylist.
Personalized Experience: Each stylist interfaces directly with their guest which cultivates a personalized concierge type of experience.  Guests are asked to prebook appointments and have a salon email address for their stylist for open communication.  Without a receptionist, disruptions from ringing phones and click clacking of computer keyboards are dramatically reduced promoting a highly focused guest-driven environment.
Hair Health: A #1 priority, the extensive list of remedies ranging from IN COMMON reconstructive treatments to MALIBU-C detoxifying to KEVIN.MURPHY anti-aging/thickening to DAVINES NATURALTECH healing – every problem has a solution.
Enhanced Value: A luxury blow out with a Freestylist Support System is included with all services.  It’s a WOW factor, something new and cool that looks expensive and fancy that no other salon in the area has.
All new color clients are demineralized to remove mineral, product and chemical deposits that could negatively affect color results.  Strachan also specializes in corrective color.
All highlighting services include an in-salon Olaplex bond builder treatment to repair/strengthen and add shine/reduce frizz.
Strachan is Invisible Bead Extensions, Habit and Great Lengths Certified.  All seamless and great for adding volume to thin hair, correcting a bad haircut and adding length.
“I want guests to feel pampered at all times.  Cultivating the personal relationships between stylist and guest builds a sense of community and trust.  And, because each service is mapped out prior to the appointment, each party is 100% clear on all expectations of time, results, products and tools, that’s what allows us to go above and beyond delivering a luxury experience, while making it look effortless,” adds Strachan.


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!