Great Lengths is adding to its education portfolio by launching of Coffee Talk – a series of monthly business-focused webinars featuring guest experts from their salon community.
The first webinar in the series is to be hosted by Liverpool salon owner, Beverley Rosser, who became a Great Lengths Platinum ranked salon – the highest level possible – after being with the brand for just over a year. In this intimate but insightful session, she’ll share the marketing techniques, customer service skills and training tools she used to build up a profitable salon, reliable team – and fully-booked business.
Below, we share some of Beverley’s top tips, but for more expertise and anecdotes, join the FREE Coffee Talk session on Monday 22nd March at 11am.
To register, simply CLICK HERE
1.Think outside the box with marketing
“I’ve advertised on billboards and roundabouts as well as social media. You’ve got to show the world what you do and the benefits of your services to bring the salon to life.”
2.Communication is key
“I do ‘commentary hairdressing’ – explaining to the clients what you’re doing and why, at every step. No one wants to sit there and not know what’s happening to their hair, so keep them in the loop throughout the appointment.”
3. Find the right team
“My whole team does extensions and I purposefully recruit people that are passionate about them. Everyone has a Great Lengths certification and it’s important to me that they are committed to it. Team members have to be the right fit: we’re like a family, and all support one another.”
4.Partner with the right brand
“I wasn’t working with a brand before Great Lengths, I just sourced directly from a supplier. I’ve found the relationship and backing really valuable, as well as the marketing support and being able to put spend back into our business growth.”
For more information about Great Lengths please CLICK HERE