30 May 2023

Wella Company to Host Free Global We Create Virtual Event

A true gift to the industry, WeCreate will take place on April 25, 2021 and will be marked by 4 hours of non-stop shows, seminars, and intimate conversations with over 20 industry leaders.

The newly formed Wella Company will be hosting its first ever We Create virtual event, a celebration of the hairdressing craft through a jam-packed agenda of shows, seminars, and intimate conversations. Best of all, it is absolutely free to everyone, all you need to do is register in advance.  

Taking place globally on Sunday, 25th April 2021, WeCreate will feature well-known global industry names such as Robert Eaton, Sonya Dove, Darren Ambrose,  Zoe Irwin, Akin Konizi, Patrick Cameron,  Rossano Ferretti, Mark Hayes, Romeu Felipe, Patricia Nikole, Renya Xydis and many more. 

The We Create event will be accessible to beauty professionals all over the world and gives the audience the ability to select the topics that interest them most.  There will be two channels streaming content which will be broadcast simultaneously and are available for viewing for one month after the live event has ended.   

Both channels will be a celebration of creativity, inspiration, business, professional and personal growth, delivered by top artists and experts. 

The channels are

•We Inspire – This channel showcases top artist shows from around the globe, featuring  content  on how the shows are built from concept to the final reality. This will also be where the winners from the International TrendVision competition will be announced;

•We Transform – Dedicated to real-life makeovers and the power of hair transformations, along plenty of inspiration and ideas on how to attract and retain clients with a great portfolio of looks and featured services. 

Registration to We Create is completely free and is Wella’s gift to the industry. Simply sign-up online here:


Connect on social media: #WeCreateLive




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