The International Hairdressing Awards® have finally revealed the format in which their seven trophies will be awarded in this edition, given the impossibility of holding an international face-to-face event due to the global health crisis.
“For us, in such a difficult year, receiving an award cannot be limited to an online communication. We deserve excitement, we deserve to be able to touch it. For this reason, the 2021 International Hairdressing Awards are going to be an adventure,” explained Mikel Luzea, director and founder of the IHA.
From March 16 to 23, Mikel Luzea and Sergi Bancells, global ambassador of the awards, will travel around the world together with a recording team to hand-deliver the awards to the winners, by surprise and with live broadcasting through Internet. “The three finalists in each category will have the indication to be in their hairdressing salon in a specific time slot. No one will know which city we are in”, added Mikel.
March 16th – International Hair Influencer of the Year
March 17th – International Artistic Team of the Year
March 18th – Best International Men’s Commercial Collection
March 19th – Best International Women’s Commercial Collection
March 22nd – Best International Avant-garde Collection
March 23rd – International Hairdresser of the Year
March 23rd – International Hair Legend of the Year
NOTE: The scheduled dates may vary, as a result of delays or changes in flights derived from the pandemic.
In addition to being broadcast live at the time of delivery, a docu-reality for television platforms will be held later with all the material obtained from this round the world tour in seven awards.
The International Hairdressing Awards are an independent beauty organisation, powered by hairdressers, that has been supported in its first edition by a main sponsor of international relevance who believe in the message and mission of these awards, Revlon Professional®. Salon Look Madrid-Ifema also acts as sponsor. The two highly regarded firms have bet high and combined forces to make this contest an international success as well as, Estetica Magazine as global media partner, with 24 editions worldwide, which will cover and aid in the efforts of this amazing event. For more information, please visit, www.ihawards.com
•The awards will be hand-delivered to the winners, by surprise and with live broadcasting through Internet