20 September 2021

Amy McManus announced as Wella Professionals Brand Ambassador

Boom in Balayage? Now you can learn from one of the best! New Wella Professionals Brand Ambassador Amy McManus is just the artist to show you all the possibilities you have at your fingertips with Wella Professionals products. Here is Estetica’s exclusive interview.

Always, dedicated to pushing educational incentives to keep their stylists and colorists at the top of their game, Wella Professionals has just announced balayage expert, stylist educator and salon owner Amy McManus, @camouflageandbalayage, as the brand’s newest ambassador.

This promises to be a win-win collaboration as Amy brings 30 years of experience, new perspectives in Balayage and an Instagram following of more than 316 thousand, while Wella Professionals produce her fave Blondor and Freelights, not to mention Koleston Perfect and Illumina to Color Touch, that guarantee the stunningly personalized results she demands for her clientele.

Upbeat Amy also adheres to the philosophy of teaching as a means of furthering her own learning and expertise. “Learning a new line is a spectacular way to help yourself grow as an artist and take your skills to the next level,” she observes, “I’m so excited to learn all that Wella Professionals brings to the industry and use it to elevate my skill set.”

Carole  Protat, Senior Director Education at Wella Professionals said, “We’re delighted to welcome another powerful and dynamic female artist and industry leader to our impressive roster of brand ambassadors. Amy is a perfect fit for our Wella family, she brings a combination of industry experience, fresh perspective, and love for education to our team. We look forward to collaborating with Amy and continuing to elevate the craft together!”

Estetica asked Amy about about what kind of itinerary she is aspiring to on her exciting journey as a Wella Professional Brand Ambassador.

As a Wella Professionals Ambassador, what ideas might you have about facilitating color education, especially during sporadic lockdowns and under difficult conditions?
I love to create quick “how to” or “tips and tricks” videos for my followers to learn something new or different and to try and keep them inspired.
I also love to do Q&As on Lives to answer questions or offer solutions to formulation issues my followers may be running into.

Where do you see Balayage technique going in the future?
I think Balayage will stay on trend for the foreseeable future. There’s so much creativity with placement and technique to keep it low-maintenance but create high impact for clients who are unable to come in often or who are really on a tight budget.

Balayage is used mostly on longer lengths… what innovations do you expect might be developed for coloring techniques on shorter lengths?
Using block coloring or wide panels and utilizing 2-3 different levels both darker and lighter in similar tones on shorter hair can create a really fun, soft multi-dimensional, low-maintenance color, similar to balayage. The fun thing with color is that the possibilities are endless and are only limited by your imagination!


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