28 July 2021

Identity by Robert Bushy

The AIPP Awards 2020-2021 have their work cut out for them, selecting finalists and winners from among some of the most talented hairstylists in the world.

Here we present one of the finalists in the Best Commercial category, Robert Bushy.
A challenging category as the styles and colours must be both original and innovative, yet viable not only for photogenic models with professional make-up, but also for salon clients.

He focused on the possibility to personalise and modernise classic styles and looks with expert layering and dimensional coloruing to make a statement.
Dynamic shapes combined with amped-up volume, easy-going or avant-garde textures, will be irresistible to salon clients ready to set their own trends.

Hair: Robert J. Bushy
Photo: Richard Miles
Make-Up: Danielle Smith
Wardrobe Stylist: Bernard Connoly
Products: L’Oréal Professionnel

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