ikoo, a leader in the European hair market, has launched in the US market during a volatile year. Despite the ongoing pandemic, the innovative brand has made a significant splash by announcing an exclusive partnership with Sally Beauty Holdings Salon Professional Segment, Systems Beauty Group.
They launched their full capsule of brushes, hot tools, hair masks, shampoos and conditioners.
Co-Founders Christopher and Katrin Von Hallwyl combined their unique skillsets to create ikoo. Christopher was inspired by his innovative design experience working at Porsche in New York City, while Katrin’s love for creating beautiful things became finely honed during almost a decade of co-directing a company which supplied accessories for luxury private jets.
“We make tools that not only look beautiful but are high-performing and innovating the way people see hair products,” said Christopher Von Hallwyl, Co-Founder of ikoo. “Our in-depth hands-on approach to making these products is what sets us apart from others in the industry. We aren’t just making attractive tools; we’re making the best-performing products that fit women’s lifestyles and also look glamorous when you’re using them.”
ikoo’s signature Brush has an ergonomic design that fits either hand with bristles architectured to give a wellness scalp massage based on traditional Chinese massage techniques while brushing the scalp.
Another significant brand innovation from ikoo is the Thermal Treatment Hair Wrap, which uses heat from the scalp to open the hair cuticle and allow nutrients to soak into the hair and scalp while wearing.
Beyond superior craftmanship, the couple, blending the best of their unique experiences, imbues all of their products with their own “Freelosophy”. “Our ‘Freelosophy’ centers on the belief that innovation does not stop with design or form but is also reflected in the ingredients used to formulate products. Using natural ingredients as a base, ikoo creates products that are not only safe and clean, but also high-performing,” said Katrin Von Hallwyl, Co-Founder of ikoo. “ikoo seeks to create products that do not harm humans and animals, insects included – which is why all of our products are cruelty-free and PETA approved.”