“Looking back on 2020, lyrics from the long-running Broadway musical RENT seem especially poignant. Just how do you measure the 525,600 minutes that make up a year? Especially a year like 2020 that has inflicted so much human and economic pain,” says Lynelle Lynch, Beauty Changes Lives President.
Viewed through the lens of beauty, “2020 can be measured as a year of milestones, inspirational (and challenging) moments and plenty of pivoting – but above all generosity,” says Lynelle. Forty-seven scholarships were awarded by Beauty Changes Lives to aspiring and licensed beauty professionals in 2020 – including underserved populations. As social justice movements in the U.S. and around the world gain traction, “Beauty Changes Lives is proud that 50% of our scholarship winners are people of color,” explains BCL President.
2020 may well be remembered as the year of the entrepreneur. Census Bureau data show a surge in solopreneurs –applications for new business owners not expecting to have immediate employees surged 32% in the first nine months of 2020 compared to 2019. Lynelle Lynch says, “This data coincides with 30% of Beauty Changes Lives’ scholarship awardees who own their own businesses. Small is the new beautiful in the world of business.“
“Our industry’s generous heart is being paid forward – with generous tuition gifts and the founding of new scholarships. Beauty Change Lives is honored to welcome JCS Beauty, Babor, Circadia, L’Oréal and Dermalogica as new scholarship donors while the generous legacy of long-time supporters continues – including the Sydell & Arnold Miller Family Foundation, Horst Rechelbacher Foundation, Leo Passage Endowment Fund, European Wax Center and MUD.“
Amid the global pandemic, Beauty Changes Lives was honored to coordinate supporters’ gifts of $256,000 in COVID relief grants to more than 250 beauty professionals. The gratitude of supporters has been overwhelming. For licensed professionals, mentors payed their wisdom forward through IG Live events bringing together leaders like Andrew Carruthers, Jen Plank, Beth Bialko and more.
Launched in 2020, the Make Your Mark campaign is a national recruitment initiative that has reached more than 4.3k prospective students. “And yet there is much more to achieve as we pursue our mission of equipping and empowering beauty professionals,” comments Lynelle Lynch.
“There are many ways to give back to beauty by supporting Beauty Changes Lives. Tuition grants, endowed scholarships, and branded royalty programs are just some of the paths for giving back to beauty. As you reflect on 2020 and consider year-end giving, Beauty Changes Lives wants to thank you the beauty community for helping us change lives. And we hope you’ll consider supporting Beauty Changes Lives with your tax-deductible gift as we look toward 2021. Your generosity is proof positive that even in a year such as 2020, beauty really does change lives,” proclaims Beauty Changes Lives President.
For more information, please visit beautychangeslives.org