Every Wednesday, Andrew Carruthers, education director for Sam Villa, is employing his life coaching skills to share meaningful ideas and conversations on how important wellness is to living a healthy life, navigating a sustainable career and weathering the pandemic.
The latest episode of Wellness Wednesday featured guests Marquetta Breslin, Creator of Million Dollar Stylist and CEO of Breslin Media Group, LLC, and her business partner and husband Ricky Breslin… and the trio dug deep into how to stay authentic on social media.
“It takes a lot of courage to put yourself out there – I love Marquetta and Ricky’s amazing advice for showing up authentically in the social and digital education world,” says Carruthers.
“Fear holds a lot of people back, but if you find your authentic voice, people will be attracted to you,” says M. Breslin.
How to Stay Authentic in a Digital World
1. Equipment – Expensive equipment is not necessary, choppy iPhone footage beats super polished 4K footage 80% of the time. Be smart, do what works, not what you think looks good. A mobile set up and good microphone are your best investment. Check out brands like Joby for stands and Rode is a go-to for mics.
2. Learn How to Tell a Story – Understand the format of beginning, middle and end – “How to Shoot Video That Doesn’t Suck” by Steven Stockman is very helpful in cutting to the essence of a message.
3. Uniqueness – Don’t worry about addressing a similar topic as someone else, people will connect with you based on your unique viewpoint. Followers may come and go, but that’s natural. Think of yourself like a train, there will be stops when people get on and/or off, but you just keep creating and moving forward.
4. Content – It has to come from the heart, if it’s not authentic, it won’t resonate with others. So, whether it’s a quote that sparks an idea, a new way of doing something or trending questions on a social feed, look at it from a VALUE standpoint… how will this information help others? Google Alerts is great for inspiration and automating inbound marketing that can be curated is valuable as well. When you know how to drive and convert traffic, you can do so much more.
5. Negative Feedback – Our nature as humans is to like and trust, so usually when someone receives negative feedback it’s about the other person. Extremely rude feedback can always be deleted and blocked, but make sure to differentiate between a hater and a customer that has a concern or constructive criticism. On social there’s no context, so sometimes it’s hard to determine.
6. Auditing – It’s not necessary to remove old content, sometimes it’s nice for others to see your evolution, it can empower them to want to play too. People relate to raw authentic stories that show the struggles as well as the successes.
“If you’re being fully authentic to yourself, the confidence to really utilize social to the fullest will come. It will also make you more resilient after negative feedback and allow you to move on with passion, because you are being true to yourself,” adds M. Breslin.
Join Carruthers every Wednesday @ 7:00PM EDT for more guidance on how to be well on Facebook.