A technology that combines hair dryer and honey active principles for a company ‘Made in Milano, Italy’, proud of a claim that has defined their history: “75 years of loving hair”.
Hot Honey Care is the new revolutionary technology by Elchim that combines the action of their powerful hair dryers with the natural active ingredients of honey.
Blowout, styling and treatment in one single pass: just insert the Elchim Hot Honey Care pod for the effect you desire (smooth or anti-frizz) in the special designed concentrator compatible with all Elchim’s compact hair dryer to obtain a visible transformation of your hair in just a few minutes.
The heat of the hair dryer activates the cosmetic treatment contained in the single-dose Hot Honey Care pod. The hot air is enriched with all the natural active ingredients and the treatment is applied evenly on the entire length of your locks without weighting down hair. Immediate results just then using your hair dryer and brush, as you usually do!
“We are very proud of this innovative technology,” explains Luca Sabbatini, CEO of Elchim SpA. “The studies to develop Hot Honey Care lasted more than a year in our laboratories. We wanted a unique product for our clients, one that would push the Elchim guarantee and professional experience in heat, air, and hair to the next level. Today with Hot Honey Care, we are capable of combining four important factors: effect, time, styling and nourishment.”
Hot Honey Care gives you a “Wow” effect right from the first minutes of drying, helping also the hairdresser to save time, not requiring rinsing, having an improved airflow distribution which we called VORTECH and reducing the “Drag Through” by the brush. And it is especially suited for frizzy, dull or drab hair, thanks to the natural care touch deriving from the nutritional properties of the honey contained in the pods.
Easy to work, for professional and impeccable styling, hair can be treated with a choice of two variants of Hot Honey Care pods: Sublime Liss – smoothing formula for dull, dry hair (watch the tutorial) and Supreme Glossy to get rid of frizzy hair (watch the tutorial); each in a package of 12 pods ($45 on www.elchim.com) or in a Starter Kit including the special concentrator for Elchim’s hair dryers and four free pods testers (two Sublime and two Supreme – $35 on www.elchim.com).
All Hot Honey Care kits –introduced on social media pages like Instagram, Facebook and YouTube– can be purchased on line at www.elchim.com and soon in Elchim’s professional authorized distributions. The system is compatible with all Elchim’s hair dryers model 3900, Light, RUN, 8th Sense Sunset Copper and Xlite.