3 June 2023

Colour Maintenance at Home: Wella Professionals Presents Color Fresh Mask

Wella Professionals new Color Fresh Mask are launching this November and they offer a unique way to continue the professional salon experience at home with11 ready-made temporary colour-depositing masks.

Formulated with carefully selected dyes for professional colour results, whether wishing to enhance subtle natural looking colours or to boldly experiment with fantasy colours for fun and self-expression, Color Fresh Mask by Wella Professionals is a winning combination of colour and care to revive or transform colour at home.  

The winning combination provides: 

Colour Wella Professionals signature semi-permanent dyes for a visible professional salon color refresh and shine enhancement, with beautiful 

true-to-tone fading*. 

Care Conditioning mask with botanical oils** leaving the hair feeling soft and healthy while reducing hair breakage during combing***.    

Divided into two distinct ranges, the Color Fresh Mask collection consists of seven natural looking shades to revive salon colours at home bringing a visible colour refresh and shine enhancement and four vibrant shades for a visible colour transformation that will fade beautifully staying true-to-tone.   

The seven natural looking shades are Copper Glow, Pearl Blonde, Golden Gloss, Lilac Frost, Rose Blaze, Caramel Glaze and Chocolate Touch.  The four vibrant shades are Mint, Red, Blue, and Pink.  

Color Fresh Mask is more than just a conditioning mask. Wella Professionals answers the call of anyone looking for low-commitment and zero damage colour solutions. Providing both stylists and consumers with a professional quality solution they can trust, Color Fresh Mask guarantees a professional looking colour within 10 minutes.  

Color Fresh Masks are available in Wella Professional salons nationwide from November 2020.  


*Depending on the shade intensity, valid for all shades except Pearl Blonde, Lilac Frost, Golden Gloss, and Caramel Glaze  

**Contains avocado oil or Argan oil depending on the shade 

***vs non-conditioning shampoo  



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