12 August 2022

Introducing Elumenation Cool Chic by Goldwell

From this Fall onwards, salon clients will be enthralled by the brilliant colors with unexpected luminosity that is awaiting them in all Goldwell salons.

ELUMENATION is a comprehensive color system that ensures amazing results. It is the art of giving every color exceptional brilliance and shine. ELUMENATION is the result of over two decades of research and development in the field of direct hair colours.

From September 2020, ELUMENATION hairdressers have been opening up new and extraordinary possibilities for the color sector – with precisely the tools that are needed to take a color service to the next level.

When it comes to coloration, it’s all about sophistication!” explains Dimitris Dimitrakoudis, Goldwell Ambassador Color. “Brilliant multidimensional hair colors with iridescent effects are an absolute must-have – a trend which ELUMENATION by Goldwell was made for. Furthermore, it’s no longer about warm tones that convey that classic “sun-kissed” effect, but about the complexity of color: cool, iridescent and multi-faceted nuances with a 3-D effect.

In Fall 2020, COOL CHIC is Hot!

Goldwell presents new @Elumenated nuances from Topchic, Colorance and @Pure Pigments –translating them into beautiful wearable looks– that’s ELUMENATION:

Topchic @Elumenated nuances
Topchic has been expanded to include three new shades for great shine: 9N@Pk inspired by SAKURA PINK, 7BP@Pk inspired by RICH TEA and 6NN@CV inspired by COCO DE MER.

Colorance Express Toning @Elumenated Shades
A gentle 5-minute glossing and nuancing after a bleaching or lightening service. The colour palette has been expanded to include three new shades: @Elumenated Lavender, inspired by LILATECH, @Elumenated Beige Mint inspired by NEO MINT and @Elumenated Rosé, inspired by SAKURA PINK.

@Pure Pigments
With this new, charming, cool nuance Cool Pink, inspired by CASSIS, all Topchic and Colorance colors can be reinvented. The @Pure Pigments refinement creates individual, unique color results through powerful dye concentrates – for multi-dimensional light reflections and exceptional shine in oxidatively treated hair.

The new Goldwell SYSTEM HAIR COLOR REMOVER gently removes unwanted color. The ammonia-free high-performance formulation, based on the CanvasRenew System with BondPro + technology, protects the integrity of the hair while the oxidative color is removed effectively and reliably. Enriched with nourishing PQ10 for a well-groomed and supple hair feeling.


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