In keeping with the ongoing health and safety needs of hairdressers and their clients during and well beyond the end of the Covid-19 pandemic, R+Co has launched PALM READER Antiseptic Hand Sanitizer.
“Hand washing and hand sanitizing are of the utmost importance right now, and even more so in a salon environment where stylist/client interaction is inherent,” says Dan Langer, President of R+Co, “We wanted to provide salons and their clients with a sanitizing product that was of the highest quality… and looked good. PALM READER is a true intersection of form meets function – an essential product that matches the decor of the chicest salon.”
And that’s not all! With a view to promoting this Palm Reading “Lifeline to the future”, R+Co organized brilliant palm readings with Hollywood-based psychic Jusstine Kenzer. Nowadays, who doesn’t want to better understand what the future holds and how to better cope with the times?
Recommended for repeated use daily according to health expert guidelines, PALM READER boasts a non-drying formula that kills disease-spreading germs while leaving hands super soft and refreshed. This hydrating gel, formulated with over 60% alcohol, eliminates germs in seconds, while Aloe Leaf Juice helps to sooth dry skin and contains nourishing properties. Moreover, Glycerin, a naturally-derived humectant helps retain moisture and Tocopherol Acetate, in the form of Vitamin E, hleps protect skin from free radicals.
During the emergency lockdowns, R+Co took immediate action with a view to anticipating the changing needs of salon professionals and their clients. “We really wanted salon owners to be able to continue to offer great products and service – albeit from a distance – so we launched a custom affiliate program for R+Co Partners,” explains Langer, “We gave each salon in our network a custom URL that they could give their clients to shop R+Co. Each salon received 40% of each sale, while R+Co covered all the other costs like inventory, warehousing and handling. We also accelerated the payments to be every Friday so that way we could keep income coming into the salons.”
Another important step was a partnership with Orchard Mile, curators of an incredible range of masks from some of the top fashion brands and designers. Ever concerned with health and safety without compromising on fashionable beauty, R+Co arranged for their stylists and customers to have access to this collection of PPE that both looked good and fit with their love of beauty and fashion. “This year it is more important than ever for brands with shared approaches to social consciousness to work together to spread positivity and community,” confirmed Langer.