19 June 2021

Flawless, Salon-Worthy Waves On-Demand: Introducing the Goldwell Curls & Waves Collection

Introducing the Curls & Waves collection from Goldwell, an assortment of at-home hair care and styling essentials, designed to help you create the perfect wave.

In a world where over 40% of women want natural waves everyday, Curls & Waves is designed with all hair types in mind, delivering flawless touchable texture. Curls & Waves features a curated range of care and styling products formulated with innovative ingredients that create beautiful, bouncing curls or waves that last.

Infused with MicroPROtec Complex technology, the DualSenses Curls & Waves Shampoo and Conditioner distributes essential ingredients like Milk Protein to evenly deliver results that can be seen and felt instantly. The FadeStopFormula works to reduce color wash-out during shampooing. Each of the StyleSign styling products in the collection feature Goldwell’s FlexPROtec Complex, a blend of product-specific styling polymers and bamboo proteins that help to keep hair looking and feeling natural and flexible. In addition the Complex contains a unique Elastomer and UV filter that work to protect hair from premature fading and the damaging effects of heat-styling and UV light.

The collection includes:

DUALSENSES CURLS & WAVES Hydrating Shampoo and Conditioner (Suggested Salon Prices $9.00 for the Shampoo and $9.50 for the Conditioner): Instantly hydrates and defines hair for weightless bounce and elasticity.
DUALSENSES HYDRATING SERUM SPRAY ($10.00 Suggested Salon Price): Instantly strengthens hair fibers, controls frizz, bundles curls and waves, and provides heat protection.
STYLESIGN TWIST AROUND Curl Styling Spray ($10.75 Suggested Salon Price): A 2-in-1 mist for creating beautiful curls, even in the straightest hair. Apply before styling for heat protection or as a finisher to hold your look in place.
STYLESIGN CURL SPLASH Hydrating Curl Gel ($10.25 Suggested Salon Price): Accentuates and hydrates limp curls, creating waves with vital bounce and flexible texture.
STYLESIGN SURF OIL Salty Oil Spray ($10.50 Suggested Salon Price): A 2-in-1 spray that moisturizes while adding texture to create big, bouncy curls or soft, natural waves.
STYLESIGN CURL CONTROL Moisturizing Curl Cream ($10.75): Provides smoothness and weightless definition for unruly curls.
NEW STYLESIGN SOFT WAVER Lightweight Wave Fluid ($10.25 Suggested Salon Price): Softly defines waves, protects against frizz and adds shine while providing touchable hold all day long. Simply scrunch hair to reactivate waves throughout the day.

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